Choosing The Right SEO Technique In Hat Terminology

You might have time and again come across with the hat terminology for SEO. Since all these have their own pros and cons so at times it could be a difficult task to choose your pick. But once you have a basic knowledge about these you can easily take your pick.

So let us have a look at the hat terminology:

1)White Hat SEO

It is the so called ethical technique for SEO. It is simply based on the content. That means it will focus on what the customer wants? And your content will be around these requirements.

The simple logic behind the technique is that if the content proves to be useful and of good quality, it will automatically grab more eyeballs (because it will be liked and hence shared by the audience).

Also this helps you to win the trustworthy tag for information. As a result of all this you can enjoy higher search engine rankings over a stretch of time (so you need to have a little patience!).

2) Black Hat SEO

When the focus is on the statistical aspects of the algorithms (used by search engines) instead of the content, then it is Black hat SEO. Here the content is of low quality and the main objective is just to grab some eyeballs to your website.

Tactics like increasing the keywords and the cross-links are relied upon. No doubt this is a very cost effective idea (as the automated tools can create large amounts of content that is rich in back-links and the keywords).

Though, your customer satisfaction rate could be quite low. Also the search engines penalize pure Black Hat SEO (they will lower your rankings and can even ban you for a limited amount of time!).

3) Gray Hat SEO

This is a mediocre path for the above two techniques as it is somewhat cost effective and gives you quality content. It basically makes use of the best parts of the above mentioned techniques.

It will give you a quality content that is rich in keywords and back links. Though, at times it doesn’t really work that great, as forcing too many keywords can destroy the quality of the content.

Once you know the basics of these you can choose your pick depending on the time and money you have. Don’t forget about the quality!

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Black Hat SEO

Why Black Hat SEO?

The search engine marketing industry has certainly exploded into a multi-billion dollar market, developing one of the most cut-throat markets to come from the dot com boom.

Because of the crazy competition in the industry, some search engine marketing companies began utilizing methods that the search engines have indeed labeled as "black hat SEO", or "illegal", in the search engine environment. The "Big 3" (Google, Yahoo, and MSN) have all issued guidelines and guidelines specifying several of these black hat strategies. Failure to abide by these guidelines will most likely get you de-indexed, or worse yet, outlawed from the search engines.

Normally,  black hat  SEO is the "intentional sham of search engines" to acquire ranking or popularity in search engine listings. Consider, numerous of the strategies discussed below have appropriate and reputable usages.

Keyword Packing

Keyword Packing or Keyword stuffing is the most generally abused strategy currently. Keyword stuffing is the intentional overuse of a certain term or phrase in expectations of achieving higher search engine ranks for that term or phrase. The greatest method to stay clear of this is to fill your web page by having text that was created naturally and do not over use your target phrase. Frequently keyword stuffing results in sentences appearing to be comical or awkward. Many examples of keyword stuffing appear at the bottom of a site by having a term or phrase repeated over and over, or with slight variations to the term.

Hidden Wording

Hidden wording is setting the color of wording the same as the background of a website. In addition, this can be used in conjunction with keyword stuffing. By having your content and background the same color, the content or duplicating phrases is invisible to human website visitors however not search engine bots. Search engines now search for the color of the text and compare it to the color of the background. Some webmasters create a colored image and set it as the background to the web page to prevent being located; this tactic does circumvent the search engines, as they are incapable to tell the color of a picture, nevertheless, your competitors will certainly be quick to disclose you to the search engines if they find you are utilizing this strategy.

Cloaking

Clocking, in short, is intentionally featuring different information to human website visitors than to search engines. There are numerous means of cloaking subject matter, and not all have been figured out " black hat  SEO". A relatively trusted method of measuring  black hat  verses white-hat cloaking is to ask yourself, "am I intentionally attempting to trick the search engines?" Might you be willing to share you techniques with the search engines themselves?  black hat  cloaking will definitely work with a short time, nonetheless, you run a high hazard of having your domain outlawed permanently.

Doorway Pages

Doorway pages are "landing" web pages included in a web site to specifically target a keyword or phrase. Commonly these doorway pages have no value to site visitors and just exist to seize the attention of search engines. Doorway web pages are typically produced with software application and\/or included in a website automatically.

Redirects

Redirect web pages have multiple white-hat purposes, however, when used as a  black hat  technique - commonly combined with doorway pages - they form a red flag to search engines. Redirect pages take a website visitor from one web page to yet another immediately. For instance, a redirect web page might send a visitor from a doorway page (with little or no beneficial material) to a sale web page with an item or newsletter signup.

Interlinking

A difficult technique to track is "interlinking". Interlinking is creating several sites (often dozens or perhaps even hundreds) and linking them collectively to create a network of links. This technique does have some white-hat worth, keep in mind,  black hat  is the intentional lie of the search engines. Merely because you have actually several web sites linked together does not make you a search engine spammer - the net is built on associating sites together.

Is Black Hat SEO The Way To Go?

As you can view, countless of these methods are tricky and deceptive. They are thought of  black hat  SEO for an explanation and search engines take them really seriously. Usage of them may result in a competitor or site visitor reporting your site as search engine spam, if such a thing were to take place, your venue could fade away from the preferred search engine outcomes quickly - whatever any legit optimization you have indeed done in the past.

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