6 Ways Search Engine Optimization (SEO) Will Change in 2013

Considering the shifts in Search Engine Optimization survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scene altogether.

A massive crackdown on spam sites through the EMD updates was not the only scathing step taken by Google. Google updates its algorithm over 500 times a year in order to weed out low quality sites from the top positions. Google will never stop its relentless run to make search results more relevant.

Search engine optimization, as it stands today, is no longer child’s play. It has become quite challenging and innovative strategies are required to attain better rankings.

So what is the outlook for SEO in 2013? The answer to this question is still vague, as people are not sure about the updates that are to occur in 2013. Fierce arguments are still raging regarding the Google updates that may take place. While some believe that the future lies in content marketing, others believe that social media presence will be the key. Others continue to resort to blackhat SEO methods that may land them on Google’s hitlist.

Based on what I hear people saying and see people doing, and my understanding of the proposed Google updates that may take place, here is a list of major changes in SEO you can expect to occur in 2013.

Digital Marketing:

Digital marketing will also play a big role in 2013. Digital marketing will slowly include the entire spectrum of online marketing from market-purposed content creation, through pay-per-click strategies, to use of social media. Because of certain expected Google updates, this will get a big boost and chances are that more and more brands will come into the digital marketing field in time.

Author Rank:

How Google handles Author Rank will be the biggest search factor in 2013. It may turn the entire internet marketing world upside down.

Google will assign each blogger an Author Rank based on various parameters such as niche authority and domain expertise. This Rank will be given a major role in ranking the content authored by that author. Simply speaking, the higher the rank and reputation of the author, the higher are the chances of their content ranking well in search engines. Also, an author’s published content will be directly linked to their Google+ profile, thereby drawing Google+ into SEO calculations. So, with the mooted Author Rank update, performance of a site will depend more upon the reputation and niche expertise of the content’s author in social networks.

Social Media Presence:

SEO in 2013 will be heavily influenced by the numerous social networks and the development and utilisation of an effective social media presence. Site owners and technicians have to carve a niche out for themselves in social media if they want their sites to do well in search rankings. Sharing of content on social networks like Facebook, Twitter, StumbleUpon, Pinterest, Delicious, LinkedIn, MySpace and Google+ will be of the utmost importance. Social media popularity will, in a way, decide the fate of a site as far as Google is concerned.

The reason Google gives such importance to the social media presence of a site is yet to be definitively ascertained. But there are many theories out there regarding this. Social media presence is proof that the traffic finds the content of a site useful. However, many say that Google will do this to give its staggering Google+ a boost. Many believe that in the days to come, Google+ might just emerge as the most important social network for webmasters.

Equivalency Score Algorithm:

Another major update that is expected to take place in 2013 is the Google Equivalency Score Algorithm (ESA). ESA is expected to work in the same way as Google Adword’s Quality Score where each keyword is given a point score based on several factors. The quality score of the keywords is then used along with the bid amount of the advertiser and the ads are ranked accordingly. ESA, if operationalized, will have a huge impact on online businesses. It will effectively cut down the monopoly of some websites on number one rankings and will create a more level playing field for all businesses. One effect of this is that Google may display the same results for a search query in different orders each time the results appear on screen.

Link Disavow Tool:

The Link Disavow Tool was created to collect data on the backlink structure of sites. Chances are that Google will use this tool in 2013 to create an algorithm using the links that have already been submitted to them. The tool will be used to improve reporting of spam sites and poor quality backlinks. Consequently, blog posts and forum posts can no longer be used to create backlinks.

No Fundamental Changes in SEO:

Having started by explaining how SEO will fundamentally change in 2013, let me close by saying that the foundation of SEO is going to remain the same. Whether web owners and professionals like it or not, content will continue as the king online. High quality, well-written, expertly displayed, functionally useful content will still hold the key to ranking well for target search terms. Any site needs to have compelling and unique content that has good readability and provides a rich user experience. Half the search battle is won if a website follows this cardinal rule, and that will only become more true in 2013 and beyond.

Currently accepted link building practices such as viral article submission and automated link posting won’t work any more, as the basis for them affecting search results is revealed as artifical. Google began the tough scrutiny of backlinks in 2012, and this will continue in 2013.

While we must wait to see just how Google and other search giants implement their strategies for 2013, it can be taken for granted that their efforts to keep search results organically honest, relevant and useful to consumer will have an impact on the industry that has developed around search engine optimization. Whether the effects of that are good or bad, for consumers and the industry, remains to be seen.

What about you? Are you ready for 2013? Do you foresee other ways in which search will change next year and beyond?

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SEO On Page Optimization Mastery

Lots Of people naturally thinks that the secret to high search engine rankings starts with backlinks. If you have thought that then I’m sorry tohave to tell you this, but you are wrong.

The starting block to high search engine rankings starts with having a site that is very well optimized for the search engines.

The Basics Of On Page SEO -

I’ve read a number of times on the Internet after the latest Google algorithm change that on page search engine optimisation has become even more important than it was before.

Let’s look at two examples here. Say for example you have a poorly optimized website but do an aggressive link building campaign. And let’s look at a site that is well optimised to the search engines and does a moderately building campaign.

Which site do you think will have the best results?

A few years ago I probably would have said the first site. However, I have learnt since then that no matter how aggressive your link building campaign is, if your site and your individual posts and pages are poorly optimized you will not get the greatest benefit from your backlinking campaigns. Not only that, but a competitor who knows what he is doing with on page optimisation can actually outrank you with much fewer backlinks.

That’s why it’s absolutely essential that you get your on page optimization spot on. Otherwise, you will be wasting a lot of time and money in the backlinking that you do.

• The main keyword that you are wanting to rank for must be in your title.

• Make sure the main keyword you are trying to rank for it in your header tags, including H1, H2, and H3.

• Images are very important as far as search engine optimisation goes. I would recommend that you name your images relevant to the keywords that you are trying to rank for, however, ensuring that you are not spamming with keywords. Make sure that all your images have alt text for the main keyword that you are trying to rank for. Let’s say, for example,you are trying to rank for SEO Classes. You could name one image cheap SEO Classes, you could name another image best Best SEO Classes, you couldname another image Easy SEO Classes; and have similar alt text for each image.

• Make sure you have your main keyword appearing at the very start of the page content and also in the last sentence of the page..

• Keep your keyword density low. Generally speaking, between 3 and 5 % is the ideal.

• Do not have any outgoing links on your sites that are irrelevant. Let’ s say your blog is about Tech. Do not have external links going out to Weight loss Site.

• Make sure all external links on your blog are no follow.

• Make sure that every post or page on your blog links out to another piece of content on your blog with the main keyword that you’re trying to rank for on that post. For example, let’s say that your post is about quilts.What you need to do is link to an internal piece of content on your blog with the anchor text quilts.

• Make sure that every post or page on your site links out to an authority site with the main keyword that you are trying to rank for. Using the quilt example above, you would have a look at sites like Wikipedia etc and link back to that site withthe keyword quilts. For best results you can create the link so that it does not look clickable on your page, but it will still carry weight. Here is what it will look like: Blogging.

• Make sure that there is at least one image on every post.

• Make sure that you bold, underline and italicise the main keyword thatyou are trying to rank for in that post or page at least once.

• In days gone by keyword stuffing was common and people could get high rankings just by having the main keyword appear many times in a post or page. However, that is no longer the case. LSI is very important in the eyes of Google and Google wants to see LSI on every post or page that you create. For example, LSI phrases would be SEO training, SEO training For you, SEO training Classes , etc. If you can’t think of LSI keywords try using the google keyword tool or Google wonder wheel feature.

• Make sure that the content that is on your site is at least 500 words inlength for optimal results.

• Make sure that if you have categories on your site that the categories contain your main keyword that you are trying to rank for. For example, let’s say your blog is about photo Tech. For best results your categories should contain Tech Reviews such as cheap Tech Gadget , expensive Techs, etc.

• Google looks closely at the bounce rate which shows how long visitors stay at your website. It is very important for this reason that your content keeps your visitors as long as possible on your site. For this reason you may want to include videos or video on your home page because these are generally longer to view and will improve your bounce rate performance

• Make sure to follow good linking practices as far as linking to internal posts on your log. There are a number of free plug-ins that can help you with inter linking your content

• Strive to add fresh content to your site frequently. The more often you update your site, the more often Google and the other search engines will visit it and index it.

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On Page Optimization Tips

On page optimization method is a most important SEO technique which contains actions that are completed on the webpage. 

Whatever you do on your website to boost its search engine friendliness and relevancy is termed as on website search engine optimization and this is the primary step towards your SEO achievement. If your website is not having suitable on page elements, then your website might lose out on prospective organic traffic.

Consequently make sure that all the necessary on page activities are executed in the right way and if your tricks are accurate, at that time you are on half your track on achieving your aims. Here are some chief on page essentials which would play a significant role and you must be concerned.

1. Title, ALT and Meta tags - The ALT tag or Title tag or the Meta tags must be present in the appropriate way and if these basic elements are absent then your webpage would be at bigger risk on losing out on chief search engine traffic.

2. The content on your webpage - The content on your web page should confidently speak about your product, service or anything that is fully relevant and you offer from your page. The content should be error free, simple to read and informative.

3. The density of relevant keywords on your web pages – The amount of keywords that you decide for optimization should be selected wisely and as per the construction of your website. You should use the related keywords also on your web pages.

4. The number of pages on your website - The quantity of web pages on your site plays an important responsibility in your on page optimization achievement. The more number of pages is better to optimize for a wider variety of keywords.

5. Appropriate internal linking structure - There should be inner links on your pages to other web pages of your website, which is usually termed as internal linking or inner linking. It will give a most important increase for your on page SEO practices.

6. Website construction - The website construction should be clean and extremely user friendly. The website structural design should always follow the chief search engine principles as a result that the search engine crawlers can easily crawl through your webpage.

7. Robots.txt file organizer - If there are lots of unwanted folders or files in your website, your substance get too much weak and as a effect may fall out significantly in search engine ranking positions. In that case a Robots.txt be able to play a most important role by blocking unnecessary folders or files and there by increasing the text attention level of the website.

8. HTML code optimization of your webpages - The HTML tag or code of your web pages should also be fresh and search engine friendly. Better to keep away from any heavy scripts or some type of codes that may generate troubles for the search engine spiders to crawl the page.

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SEO On-Page Optimization Tips

Avoid the following things which can get you in trouble with search engines:

• - Don't use hidden text or hidden links.
• - Don't employ cloaking or lightning fast java redirects.
• - Don't load up your pages with irrelevant words.
• - Don't create multiple pages, sub-domains, or domains with substantially duplicate content.

Did you know that every page of your website stands on its own?

Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.

Don't make the mistake of including every keyword that could possibly describe what your site is about in your keyword tag. Make your keyword meta tag specific for each page.

The keyword tag holds very little importance anyway, but be sure to make it page specific. FOCUS!

Do you have a site map on your website?

In Google's Terms of Service, they suggest that you use a site map, so set one up immediately! There are many excellent programs that will create site maps for you. Put a link to your site map on every single page of your site, and link to your other pages using link text that describes those pages. This link building service includes Google Sitemap Generator Setup, absolutely FREE.

Stay away from “little” keywords.

When you’re looking for terms to optimize for, especially primary key phrases, it is generally a good idea to stay away from “little” keywords, such as the, and, or, for, etc.

Does keyword in domain name make sense?

People often seem to ask how important it is to include keywords that they want to rank for in their domain name. The answer is that it’s not essential, but it helps a lot.

Make title from 3 to 9 words!

Page title elements are normally 3-9 words (60-80 characters) maximum in length, no fluff, straight and to the point. This is what shows up in most search engine results as a link back to your page. Make sure your Page Title Element(title tag) is relevant to the content on the page.

Describe your site in META!

The META description tag usually consists of 25 to 30 words or less using no more than 160 to 180 characters total (including spaces). The META description also shows up in many search engine results as a summary of your site.

Make sure your META Description Tag is relevant to the content on the page.

Insert keywords in META tag.

For those search engines that are META enabled, the META keywords tag used to be one of the most important areas after the page title and page description. It has been abused by both marketers and consumers alike that there is very little weight given to the META keywords tag.

Don't fret over your META keywords tag. Utilize keywords and keyword phrases from your title element, META description tag, heading tag and first one or two paragraphs of visible content. Try to limit it to 15 to 20 words if possible.

Don't forget about heading tag.

At least one heading tag <H1> should appear at the top of your page and be well written using prime keywords and keyword phrases. You can use CSS to control the appearance of the heading tags.

Do you know what is Alt?

Alt text is the line of text you see pop up when you place your cursor over an image. It also displays a text representation of the image when the user has images turned off in their browser (this is the intended behavior). It is highly recommended that you utilize this area as it is required under accessibility laws and, is indexed by the search engines.

Alt in Internet Explorer is different than in other browsers.

Internet Explorer (IE) will display alt text when you hover your cursor over an element that utilizes the alt attribute. This is incorrect behavior as the alt text is designed to be displayed when the user has their images turned off while browsing. Other browsers such as Opera and Mozilla will not display the alt text on hover.

Traits of Alt.

The alt attribute should not to be stuffed with keywords or phrases. The alt text should mirror the content of the image. If it is a graphic header, then your alt attribute should mirror the text in the graphic header.

Alternative text values should not exceed 80 characters in length. If more than 70-80 characters are required one should use the longdesc attribute as an alternative to alt text.

Make sure your Alt Attribute is relevant to the content for that image.

Avoid graphic links.

Many web sites utilize graphic representations of links. These are visually appealing, but the text in the image cannot be indexed by the spiders.

Content is King.

Content (visible copy) weighs heavily and is considered one of the primary areas of search engine optimization and marketing.

Your content should be written in a way that grabs the users attention, while utilizing your targeted keywords and keyword phrases. There is a method to placement of the keywords and keyword phrases that will help your web site gain better placement in the search engines. Balance is essential and creating that balance takes knowledge and experience.

Add content regularly

You should make it your goal to add at least one new page of content daily if possible. If not, then once a week is acceptable. You want to keep your website content fresh and give your visitors something to come back for on their next visit. Stale website content may not perform as well as fresh website content.

Utilize last modified dates on your pages so that visitors to your site know when the page was last modified and how fresh the content is.

Name files with keywords

Instead of naming your file pagename.asp, you would name it keyword-phrase.asp or page-name.asp. Always use hyphens (-) to separate the words in your file names, use all lower case for file naming, this includes images too.

Name directories appropriately

Be descriptive with naming directories. Don't get carried away, but make sure at least one keyword or keyword phrase appears in the directory name. Don't forget to use hyphens (-) to separate the words.

Don't stuff keywords in title

Don't stuff a bunch of keywords in your title separated by commas. It is one of the most unprofessional practices and it doesn't work real well for scan friendliness.

Define which products have the highest profit margin?

A product that is less searched but has a higher profit margin would be easier to obtain a search engine ranking and would yield higher revenues.

Use only one < H1 > tag per page, and use your keyword phrase in the tag.

Use it toward the top of the page. Make sure it captures your visitors' attention as soon as they land on your site. Also, make sure your first paragraph or the first words you use are interesting and designed to hold your visitors' attention. If you don't grab their attention and HOLD IT in the very beginning, they'll hit the back button and go back to the search results . . . it's as simple as that.

Another tip on freshening up some of your Title Tags.

Think about this. Turn some of your titles into a question. Asking a question is a great attention getter.

• - Where on earth would you go if you had your pilot license?
• - What would you do if your career was terminated?
• - When should you submit your web pages?

By asking a question, you create more response because it makes the reader think.

Did you know that there is some relevancy advantage in larger sites at the point that you begin to have around 100 pages or more indexed?

Something seems to happen around the 100 page mark. Remember to focus on building quality content of genuine value to your readers.

How fast do your pages load?

Did you know that if your page loads too slowly, you could be deterring some search engine robots from crawling your website? Try and ensure your page loads within under 30 seconds (or even faster.) If your graphics are too bulky, check out a service called http://www.optiview.com to accelerate your page loading speed.

Prominence is best described as how close to the beginning of a specific area in which the keyword appears.

A keyword or keyword phrase that appears closer to the top of the page or area may often be considered mildly more relevant.

Next time you are working on an important sales letter, remember to spend at least 50% of your time working on that all important headline text.

This includes both the Title Tag and your main < H1 > Header on the page. Little changes to Heading text can make huge impacts with a little thought.

Here is a variety of free validators you can use to check your CSS Style Sheets or HTML Validation or several other unique free tools from the W3.org. http://www.w3.org/QA/Tools/

How compelling are your Meta descriptions?

• - Do you remember to use your important keyword phrase in the description?
• - Are you taking time to write unique descriptions for each of your pages?
• - How about a call to action? Do you remember to include good calls to action in your description?

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Robots.txt: Is Blocking Googlebot from crawling Javascript and CSS good now?

Matt Cutt says Don’t block Googlebot from crawling JavaScript and CSS as Blocking Javascript, CSS May Be Hurting Your Rankings. Since its told by Matt Cutt’s, please don’t have second thoughts. Just follow what the master says.

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How to create an SEO Friendly Website Design Structure?

There are so many ways to create an SEO friendly website depending on the individuals who would tell their experiences about it. This is because not every tool might work for everyone especially that online businesses differ from one another as well. I rather you stick with the basic strategies if you are just starting on this kind of field. You can learn more strategies as you go along the way anyway. Here are some of the tips that might help you obtain an SEO friendly website basing on what I have observed:

1.  Focus on creating more content on your pages instead of images alone. You can utilize these contents as SEO marketing tools.
2. Make sure you use appropriate tags to images and posts.
3. Never spam potential clients.
4. See to it that you respond with relevant answers if you opt to participate at community forums.
5. Make your site look modern and fresh for everyone. Most web owners prefer blues and greens as their theme colors for web pages.
6. See to it that your site can load quickly. Most visitors will turn their back on you if it takes so long before your page loads.
7. These are just some of the things you might apply in your site.

tag so that the search engine spiders can index at least some of your content.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Filenames and Folders must containt important keywords.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; CSS drop down navigation (Avoid Javascript or Flash); CSS stylesheets. By using CSS Navigation Menus, the Search Engine Spiders will be able to index and follow the hyperlinks in your menu. SEO Tip: Use a multi-level CSS drop down navigational menu, so that you include as many links as possible in your navigation menu.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Make sure your anchor text contains important keywords&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Create XML sitemap&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Rewrite dynamic URLs&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Make a robots.txt file&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Fix broken links&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Use text links instead of images

SEO Friendly Website Structure

Here is a list of the most important things necessary for Creating SEO Friendly Website Design

• Avoid using Flash as Search Engine Spiders Don’t Index Flash. However, if its absolutely necessary you must include an alternative textual description for your Flash file.
• Avoid using Frames as None of the content inside of your frames is indexable by the Search Engine Spiders. However, if its absolutely necessary you must use a <NOFRAMES> tag so that the search engine spiders can index at least some of your content.
• Filenames and Folders must containt important keywords.
• CSS drop down navigation (Avoid Javascript or Flash); CSS stylesheets. By using CSS Navigation Menus, the Search Engine Spiders will be able to index and follow the hyperlinks in your menu. SEO Tip: Use a multi-level CSS drop down navigational menu, so that you include as many links as possible in your navigation menu.
• Make sure your anchor text contains important keywords.
• Create XML sitemap.
• Rewrite dynamic URLs.
• Make a robots.txt file.
• Fix broken links.
• Use text links instead of images.

tag so that the search engine spiders can index at least some of your content.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Filenames and Folders must containt important keywords.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; CSS drop down navigation (Avoid Javascript or Flash); CSS stylesheets. By using CSS Navigation Menus, the Search Engine Spiders will be able to index and follow the hyperlinks in your menu. SEO Tip: Use a multi-level CSS drop down navigational menu, so that you include as many links as possible in your navigation menu.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Make sure your anchor text contains important keywords&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Create XML sitemap&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Rewrite dynamic URLs&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Make a robots.txt file&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Fix broken links&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Use text links instead of images

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Who is Matt Cutts?

Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advises the public on how to get better website visibility in Google.

Visit Matt Cutts Blog to stay updated with his personal blog.

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What Is a Sitemap?

Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website.

Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process.

A site map is one page or sometimes a set of pages, which lists all, or most of the pages on a web site.

What is a Sitemap.xml ?

What is a Sitemap file? Basically, a Sitemap provides a listing of pages on a website. By creating a Sitemap and submitting it to Google, the webmaster ensures that the search engine will have all the needed details about a site. That way, Google will be able to find URLs that cannot be found when Googlebot crawls the web.

A Sitemap is also a practical reference to Google for providing metadata about certain kinds of content, including images, news, mobile and video. For instance, inputting data regarding an image can alert Google as to the topic of the photo, license, and type. A Sitemap also is used to indicate when the content on a site is changed or how often it will be altered.

A Sitemap is especially useful for sites that feature images that may be hard to find by Googlebot or contain pages that aren’t linked or have few included links. Sites that contain compelling information or content can also benefit by the creation of a Sitemap. As a result, the information provided by a Sitemap enables Google to assess the framework of a site and better crawl a site.

What do you think of using XML Sitemaps?

XML Sitemaps are important. It helps search engines crawling your site and articles. Google, Bing, Yahoo and Ask support the Sitemaps protocol that lets the four biggest search engines have the updated page information. Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexing.

Most importantly, when you have a site that is not crawlable for some reason. Using an XML sitemap will help the search engines know about and discover your URLs on your site that they could not find due to your site’s crawlablity issues.

Also, when you have a site with 1000′s of URLs, using an XML sitemap allows you to set priorities of your URLs so Google and other engines know which URLs you feel are most important and should be indexed first before indexing other URLs on your site.

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How to Get SEO Projects?

You might be an Internet Marketing and SEO Expert. But how do you sell yourself in this seo world of competition. There may be plenty of SEO freelancers / Consultants who are facing International competition and offer SEO Packages for little money.

Some ways I took towards SEO Consultancy are;

• Become a member of various freelance websites like elance, odesk, allfreelance.com, getafreelancer.com, project4hire.com etc.
• Besides online freelancer sites as mentioned above, participate in various SEO Forums like Sitepoint, Digitalpoint etc and offer your valuable inputs on various threads.
• You can also offer/advertise your services on various webmaster forums like sitepoint, warrior forums, digitalpoint etc.
• Lastly, visit some small websites and analyze their website Meta tags in order to determine if they have already hired someone. If not, get back to them saying you would perform minimal SEO for free and if they are happy you can do Advanced SEO and link Building etc for a low price and increase their Web Traffic an Online Presence.

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What is the difference between SEO and SEM?

The Difference Between SEM and SEO

SEO vs. SEM

SEO is Search Engine Optimization and is the process you use in getting better search engine ranking results for your pages. Typical SEO activities may include optimising the HTML and other content of your website for relevant, targeted key phrases in order to attain higher organic listings than competing websites.

SEM is Search Engine Marketing and involves purchasing advertising space on search engine result pages like Sponsored listings (that you see at the top in a Google Search Engine Results Page). You generally use SEM via Paid Inclusion into a search engine/directory, Traditional Ads on SERP’s and via Pay-Per-Click (PPC) Advertising (Google Adwords, Yahoo Ad Campaign etc).

Both are related in a way that both work towards increasing traffic to your site. Nevertheless, SEO must be your first step in promoting your site as Good SEO would avoid you to spend additional money on advertising and paid placement.

What is SEO?

SEO is an acronym for Search Engine Optimization. SEO is the art and science of configuring a webpage so that it is found, read, and indexed by search engines in the most effective manner possible, making your website and its content attractive, relevant and visible to search engines and Web surfers. Normally there are two major steps taken for this to be done correctly to make a website search-engine-friendly.

1) All relevant areas of each webpage on the site must be thoroughly examined, structured, and tweaked, so when search spiders are indexing the site they are given the best possible picture to what the website is all about.

2) Individual pages must specifically target the best Keywords and Keyphrases that are interfaced with original content that best describes the nature of the website. These pages must be energetic by providing useful information to surfers, and clue search spiders precisely what you have to offer and provide supporting back-up for your other related keywords, phrases, and links.

What is SEM?

SEM is an acronym for Search Engine Marketing and it is used to describe acts associated with researching, submitting and positioning the website within search engines to achieve maximum exposure of your website. SEM includes things such as SEO, paid listings (e.g. directories, search engines) and marketing, banner, text and links campaigns, affiliate programs, and other search related services and functions that will increase exposure and traffic to your website.

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What is A Backlink?

A backlink is simply another live link on the Internet that directs back to the site that is being promoted. The ultimate goal of an seo campaign is to create many backlinks, therefore causing an increase in notoriety and presence for the site. Backlink production takes time and a hands on approach to accomplish correctly. These backlinks should be produced by writing press releases, ezine articles, blog posting and forum posting. Any seo company that uses some automated software secret program is not the real deal.

"Backlink" is a term that refers to links that point to a website or webpage from another website. This type of link also might be called an inlink or incoming link. Backlinks on other sites can increase a website's traffic. They also are tools used in search engine optimization (SEO), because the number and quality of backlinks that point to a website's often plays a role in the site's rank among search results.

Linking

A link allows an Internet user to click on it to navigate to or open a different webpage. When the webpage that is opened is on a completely different website from the one where the link appeared, the link would be considered a backlink for that new site. The backlink might appear as a uniform resource locator (URL), also called an Internet address or web address, or it might be a word or phrase that has the link embedded. The word or phrase usually will be highlighted in some way, such as in bold type or underlined, to let the reader know that it can be clicked on to follow a link.

Importance of Backlinks

Website owners often try to increase the number of visitors that their sites receive by increasing the number of backlinks to their sites. There are several ways that backlinks can be created. All of them might increase a site's traffic, simply because Internet users will have more opportunities to click on links to the site, but not all types of backlinks will improve a site's search engine ranking. This is because most search engines will evaluate the quality of the backlink based on things such as the popularity and nature of the site from which it originates. For example, a backlink from a website that exists only to provide backlinks to other sites — usually for a fee — is unlikely to improve a site's search engine ranking.

Link Exchanges

One way for a website owner to increase the number of backlinks that his or her site has is by creating partnerships with website owners whose sites are focused on similar topics and exchanging links. For example, someone whose website focuses on techniques for making flower arrangements might seek to partner with websites for florists, gardening stores, wedding boutiques and home décor shops. By linking to these websites on his or her site in exchange for those sites linking to his or her site, the owner of the flower arrangement website will increase the site's number of backlinks and will provide backlinks for the partner sites. Although this type of link exchange is popular among websites that focus on similar topics, it is unlikely for competing websites that focus on the same topic or have the same purpose to provide backlinks to each other.

Reviewers and Aggregators

Sites that review other websites or aggregate news or interesting items are another source of backlinks. These sites often will summarize a news story, blog post or webpage, then provide a link to it. Others look for interesting websites, review them and provide links to them. Many of the websites that provide these backlinks allow website owners to submit websites for review or allow Internet users to suggest webpages and other items to be aggregated. Personal blogs can serve a similar purpose and are another source of backlinks, especially when the blog's topic is related to the website to which the link points.

Commenting

Some website owners create backlinks by linking to their sites in comments on related webpages. For example, the owner of a website for an auto repair shop might comment on a webpage that has a new item about cars and could include a link to his or her site. It can take time to create backlinks this way, but this method can be effective.

Link Spamming

There are some websites and services that will charge a fee to increase the number of backlinks for a site. Some of these websites will disguise themselves as news sites or other commercial sites in order to keep search engines from diminishing the value of the backlinks. Backlink services often will engage in what is called link spamming — placing links on as many websites as possible, no matter what the purpose or quality of those websites is. For example, a computer program can randomly "crawl" the Internet automatically place links on any webpages that allow it to post a comment, even if the link has nothing to do with that webpage. Most search engines will try to prevent these types of backlinks from affecting their search result page rankings.

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What Is the Minimum Size for The Description Tag?

The meta description tag is a portion of Hypertext Markup Language (HTML) code -- HTML is a text description language used for formatting and displaying documents on the World Wide Web -- that appears at the top of a Web page. It contains one or two descriptive sentences, usually less than 200 words, which summarize the content of the page. The meta description tag is supported by all major Web browsers

What is a Meta Description?

Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.

The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.

<meta name"description" content="Here is a description of the applicable page">

Definition

A description meta tag appears between the "<head>" tags of a Web page and contains a short description of that page. The description on the home page of a site might contain an overview of the site itself. Users won't see the meta description while they're on your site, but it may appear as a search result "snippet" if it contains the search keywords. You can see the meta description of any Web page by viewing the page's source code.

Minimum Description Size

There is no minimum required size for a description tag, and a tag of just 10 characters wont "break" anything. Even pages without a description will still be indexed and appear in search results. If a user searches for unique keywords in your short description, Google will still use your description in the search result snippet, filling out the snippet with body text from your page. However, Google Webmaster Tools will flag pages with a description under 50 characters long on its "HTML Suggestions" page and suggest that you ensure your descriptions accurately describe your site's content.

Optimum Description Length

The length of a description tag can also be problematic if it's too long. Search result snippets have a fixed maximum length of 150 to 160 characters, depending on the search engine, so meta descriptions longer than that may be cut off on a results page. It can therefore be said that a meta description tag should be between 50 and 150 characters long to appear most consistently within search results.

Best Practices

Google highly recommends that you create meta descriptions that accurately describe the content of the corresponding pages. One short, well-crafted sentence can persuade a user to click through to your page. However, while for the vast majority of pages a description is helpful, some pages that can be found with a "long tail" of three or more keywords might be better off without a meta description at all, so that the keywords are more likely to appear in the search result snippet.

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How Important Are Meta Tags Today?

Meta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner.

Though meta keywords tag and meta description tags are not the main factor search engines consider when ranking sites, they should not be left off the page. A meta description tag is supposed to be a brief and concise summary of your page's content. A meta keyword tag is supposed to be a summary list of the most important words on your page. They were both proposed in order to make using the web easier. Unfortunately, webmasters over the years have abused meta tags so much that search engine creators have had to de-emphasize their importance in their algorithms.

Question: How important are metatags today?

Answers:

a) Not important at all.
b) They have only minor importance, but it can be neglected.
c) Somehow important.
d) Very important, almost as much as keyword density.
e) They are the single most important SEO tool.

Right Answer is c

Explanation: The correct answer is c. Meta tags are certainly not as important as keyword density but they still cannot be neglected completely.

There are three important parts of Meta tags that you can use:

1. Title – The title tag is the title text that is shown in search engine listings. I know that this is not necessarily a meta tag, but it similarly functions like one.

<title>Title text here</title>

2. Description – The meta description tag is where you would want to put your site’s summary. This is where you put what your site is all about and what you are offering people. It should not be too long because the search engines only read up to a certain number of words.

<meta name=”description” content=”This is where you put your site’s summary”/>

3. Keywords – The meta keywords tag is where you put all of the keywords you use in your site. This is basically where you want the words which will take you to the top of the SERPs page to be. Your keywords are important – even if you take away all of the other words, the user should be able to know what your site is all about when they read your keywords.

<meta name=”keywords” content=”SEO, SEO Services, Google, Search, etc”/>

These three things make up your meta tags.

The importance of meta tags is that the search engines read them in order to compare if these keywords and the description are related with the visible content. Are your keywords present in your webpage? Is your meta description related with your content and your site’s niche? There is certain weight in your meta tags that the search engines see, that being the reason, wouldn’t you want to do everything in order to bring your page a little bit higher in the SERPs? That’s exactly the reason why meta tags is important.

Tips for Keeps: Even if meta tags do not hold much water when it comes to page ranking, their importance is still present as the search engine robots validate their relativity to your content and site niche.

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Could You Briefly Explain The PageRank Algorithm?

PageRank Algorithm is a sequence of instructions which different Search Engines use for the calculation of the search result i.e. SERP which comes after every search we made for a specific keyword. 

No one knows exactly about that Algorithm but we know how it works and how it gives ranking for a site. For Google Search Engine as you know is the number one SE these days and it gives priority to different factor like Keyword Strength, Domain strength, Inbound link Score, user data, content quality score, manual boost etc.

Keyword Factors:

• Keyword in title tag
• Keyword in header tagsKeyword in document text
• Keyword in internal links pointing to the page
• Keyword in domain and/or URL

Domain Strength

• Registration history
• Domain age
• Strength of links pointing to the domain
• Topical neighborhood of domain based on inlinks & outlinks
• Historical use & links pattern to domain
• Inbound Link Score

Age of Links

• Quality of domains sending links
• Quality of pages sending links
• Anchor text of links
• Link quantity/weight metric (Pagerank or a variation)
• Subject matter of linking pages/sites

User Data

• Historical CTR to page in SERPs
• Time users spend on page
• Search requests for URL/domain
• Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

• Potentially given by hand for popular queries/pages
• Provided by Google raters (remember Henk?)
• Machine-algos for rating text quality/readability/etc

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What is E-Mail Marketing?

Email Marketing is a part of Internet marketing in which we make a direct mail marketing campaign for the promotion of a product or any service provider. It is very effective way I am going to explain it just right below for better understanding.

1) It is better way because we can sell our product and services easily to a person where ever he might be in this world. No Phone Calls, No Postal Fairs, No Paper for printing and also No time just only a simple click and our massage get delivered to any person in this world. It saves lots of time, cost as well as effort.

2) Direct mail campaign or E-mail campaign can be easily trackable. We can see how many users clicked our links on that mail which we send and can calculate its effectiveness. Also we can test different messages like we can change its headlines to see what should be the best and possible way to send a

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What is Google Bombing / Google Bomb?

Google Bombing is one of the traditional SEO techniques in which spammers used to build back links in bulk with a common anchor text which is not related with the subject matter of the concerned website in order to get top positions on the search engine result pages (SERP).

It is related to Spamdexing, which is one of the SEO techniques to change on page factors like repeating unrelated keywords in Meta Tags or in the content section to get higher ranking in search engines.

A Google bomb or Google wash is an attempt to influence the ranking of a given site in results returned by the Google search engine. Due to the way that Google's PageRank algorithm works, a website will be ranked higher if the sites that link to that page all use consistent anchor text. Googlebomb is used both as a verb and a noun.

A Google bomb is an attempt to bias a search result on Google by increasing a Web page's PageRank algorithm not only considers keywords when determining PageRank, it also considers the number of other sites that link to a page and the words used in the link description. A successful Google bomb requires that a high number of Web sites (often blogs working together) link to a specific Web page using specific words in the hyperlink. Enlisting high-traffic sites is especially important when creating a Google bomb, as their outgoing hyperlinks weigh more in Google's search algorithm.

The first Google bomb occurred in 1999. While the creators remain anonymous, the existence of the bomb was revealed when pjammer, a user on memepool.com, posted a question that asked what Google found to be "more evil than satan himself." Users searching Google for the term found Microsoft's home page as the first link in the search results. The term itself was coined by Adam Mathes in 2001, when he wrote an article about how he bombed the term "talentless hack" to play a joke on a friend, graphic designer Andy Pressman.

One of the most famous Google bombs occured in 2004, when U.S. President George W. Bush was up for re-election. To experience this particular Google bomb, try searching for "miserable failure" on Google. The first return will be a link to the biography of George W. Bush on the official White House Web site. In order for the bomb to work, a large number of Web pages had to link to the White House biography page with the authors using the exact words "miserable failure" in their hyperlink descriptions.

For example, if a user registers many domains and all of them link to a main site with the text "... is a living legend" then searching for "living legend" on Google will return the main site higher in the ranking, even if the phrase "living legend" doesn't appear on the main site. A common means of exploiting this is through weblogs, where although the entry may disappear from the main page quickly, the short-term effects of a link can dramatically affect the ranking of a given site. Empirical results indicate that it does not take a large number of websites to achieve a Googlebomb. The effect has been achieved with only a handful of dedicated weblogs.

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What Is The Difference Between Indexing And Caching?

These are very complicated terms to understand but this is very important for all webmasters to understand the difference between “Google Cache” and “Google Indexing”.

Google Indexing :

Indexing is a process to make a webpage searchable on search engine whereas the process of caching refers to providing a reprinting content snapshot.

Indexing is a process which makes your webpage searchable on search engines. Means your webpage is stored into the Google’s database according to priority of the content.

lf we uploaded a new website, then first of all search engine crawler will read the site and after that they will store all its contents in its Index Data Base in a different format (by giving priority to the h1, h2, or bold, title, meta tags and main content) They will not place content as it was published on the internet. As a result, the site will appear in search results for optimized keywords and all Google calculation performed on this basis like assigning Page Rank.

For example, if we uploaded a new website, then first of all search engine crawler will read the site and after that, it will store all its contents in its Index Data Base in a different format (by giving priority to the h1, h2, or bold, title, meta tags etc.), it will not place content as it was published. As a result, the site will appear in search results for optimized keywords.

Google also takes a snapshot of each page on a website and stores it in a different data base which is known as cache data base. If you click on the “Cached” link, you will see the web page as it looked when we indexed it. while, Google creates the index and the database of documents that it accesses when processing a query.

Google Cache :

The Google Cache refers to providing a reprinting content snapshot or it serve the snapshot of the particular webpage.

Google takes a snapshot of each page on a website and stores it in a different data base which is known as Cache Data Base. If someone clicks on the “Cached” link, they will see the web page as it looked when Google indexed it.

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What SEO Tools Do You Regularly Use?

I primarily use Google Analytics. Apart from that some of the tools that I use are;

• Keyword Analysis Tools / Keyword Research Tools (DP keyword suggestion tool & Google Keyword Suggestion Tool are popular)
• Keyword Density Tools
• Index Checking
• Backlink Checking
• HTML validation Tools (W3C HTML Validation Service – validator.w3.org/ )
• Google Pagerank CHecker (Google Toolbar)
• Google Webmasters Tool (along with Yahoo Webmasters Tool)
• XML Sitemap Generator
• Search Engine Submitters (IBP is good)

What SEO tools do you regularly use?

If you have a limited budget, Google webmaster tools, Google Analytics and SEO for Firefox should be sufficient. If you are using a CMS like WordPress, they come with a whole lot of SEO Plugins that are completely Free.

We are using Free SEO Tools which are fast and easy to use for the web promotions of a site for different search engines. There is a very long list of all Free SEO Tools which we are using in our Company for the Search Engine Optimizations. Here below is a complete latest SEO Tool.

• Google AdWords Keyword Tool: Google has built this tool to choose the right keywords for a website. This tool is very effective we prefer to use this tool for keyword select. If you want to know how it works then just follow this link "Google Adwords Keyword tools" you will find all information there.
• Wordtracker Free Keyword Suggestion Tool: This tool is built by Wordtracker which is a private company established by Andy Mindel and Mike Mindel in 1997 for choosing the right keywords
• SEOBook Tools : SEOBOOK present a collection of Free and Featured SEO Tools which are very helpful for SEO Service Provider. Inspite of SEO Tools they provide SEO Tutorials for learner and for Experience SEO Professionals. Here are there Top SEO Tool which we use.
• SEO Chat Tools: This is another site which provide a List of SEO Tools and SEO Tutorial for the use of all SEO Community.
• Webconfs SEO Tools: WEBCONFS is a site where you will find SEO Tools and Tutorial.
• RSS Feed Creator: This is a Free tool for creating RSS in XML file which can be used to syndicate site content.
• Seoquake
• Google Ad Preview Tool

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How to Increase Google Page Rank?

If you are looking to increase your Google Page Rank, you need to do Quality link building. Quality Link Building is nothing but building quality dofollow back links from higher PR sources, especially from those niche relative authority sources.

Having your link on those websites which have more PR than yours would do good, but PR gets divided among the number of links over there. So look outfor those websites which are having a Good Google PR and less outbound links (both internal and external).

Some ways that you can get good Quality Links are

• Article submission
• Blog Commenting (Do Follow Blogs)
• Forum posting
• Classified ads
• Press releases
• Link Exchange to relevant sites
• Social bookmarking (Sites like HubPage & squidoo are popular)

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Is There A Google SEO Guide or Any Recommended Google SEO Tools?

The secret to successful web marketing is by means of adopting the right strategy of Google SEO methods. Most of the website developers try to match the best possible solution, to reach the targeted audience with SEO tools.

The use of simple SEO algorithm helps to stay afloat for most of the program developers. They affect the sites and to bring about huge turn over’s or inflate the overall system. It is a quest to use Google product effectively and to determine the working methods of the algorithm. The search engine optimization tools helps to increase the site traffic and thereby immense revenue growth is achieved.

A lot of innovations are still being worked to make the Google product perform better. The basic knowledge of using the related links and keywords to make them more visible to the user pays off well at the end. The search engine optimization is manipulated to work on the basis of a human mind. It is very simple with the kind of tools that are available on the net to make the link visible in every possible way.

Key tracker and key list generators are excellent Google SEO Tools for increasing site trafficking. To think simple and tackle the problem logically is the keynote of the innovations done by Google in the field of SEO.

Search Engine Optimization Starter Guide by Google: Google SEO Starter Guide.

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