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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Friday, March 15, 2013

Google Panda Update Scheduled March 15th, 2013


Matt Cutt
Matt Cutts, Distinguished Engineer at Google, announced yet another Panda update is scheduled to hit on Friday March 15th, 2013, or Monday March 18th 2013. This would be the 25th Panda roll out since February 2011. In addition, Matt mentioned that Google will launch is 4th major Penguin update this year, stating that it will be significant enough to cause major discussions.

Matt also confirmed that Google targeted another link network a couple weeks ago, and says they will release another one within the next week or two.

Wondering when next Google panda update is going to rolled out ? Well guys its very near and you should start wondering what effects this new Google panda update going to put on your websites and all SEO work you have done till now.  According to news In SMX West panel, Matt Cutts head of web spam announced that the team of Google web spam working hard to provide best search results. To keep filtering process going on between bad and good websites, most probably a Google Panda update is going to take place on Friday 15 March 2013 or Monday 18 March 2013.

If this Google panda update rolled out on these given dates than this will be official Google algorithm panda update #25. The last official Google panda update #24 was rolled out in early January on 22nd January 2013. In #24 Google panda update, it has affected almost 1.2 % of English Search queries and we can see same kind of affected English search queries in this coming latest Google panda update on 15 March 2013 or 18 March 2013.

Lets wait and watch what Google is going to do in coming days with its algorithm updates. We hope this time Google will filter the results by keeping original Google panda filtering system, as in last couple of Google algorithm updates specially the Google panda updates did not come out with the best results. We have seen that after Google panda update the bad content or no content website take place top spots in Google search results and Good quality websites having good page rank loose their rankings in Google SERP results.

Will confirm you guys as Google makes an official statement for this Google panda update #25, if it takes place on given dates. Till than just keep an eye on your search engine rankings and keep your website updating with some great and quality stuff.

Saturday, December 29, 2012

Google Cutts: Links From Press Releases Won't Help

An old fashion and sometimes often used method today, to get links to your web site, is to use press releases with embedded links in those releases.

Matt Cutts
So you'd contract a press release distribution company and make sure that the content of the release have links to your web site. That release would hopefully be syndicated by other news outlets and those outlets will keep the links intact.

Matt Cutts of Google said in a Google Webmaster Help forums that links from press releases shouldn't have a positive impact on your rankings.

Matt Cutts Wrote 26 Dec:

Note: I wouldn't expect links from press release web sites to benefit your rankings, however.

Now, when you do press releases, it might get your web site in front of the eyes of bloggers, reporters and others, where what they write or link to may have an impact on your rankings. But the links within the releases themselves, Google says - they won't benefit your rankings.

Tuesday, June 12, 2012

Official Google Panda Update Version 3.7 On June 8th

Google has confirmed the rumors of a Panda refresh happening over the weekend.

Google Panda Update Version 3.7
Google said this refresh started rolling out on Friday, June 8th and has an impact of less than 1% of search queries in the U.S. and about 1% worldwide.

As I said, the search forums took notice to major changes in the search results, specifically impacting sites that were originally hit by the Panda update. I reached out to Google this morning for a confirmation and they have confirmed the update.

Previously, Google pushed out Panda 3.6 on April 27th, about 6 weeks before this update. Google tends to do Panda and even Penguin refreshes every one to two months.

Saturday, June 9, 2012

Google Deploying Camera-Equipped Airplanes Over Cities For 3D Maps

Google Inc is deploying a fleet of small, camera-equipped airplanes above several cities, the Internet search company's latest step in its ambitious and sometimes controversial plan to create a digital map of the world.

Google 3D Maps

Google plans to release the first three-dimensional maps for several cities by the end of the year, the company said at a news conference at its San Francisco offices on Wednesday.

Google declined to name the cities, but it showed a demonstration of a 3D map of San Francisco, in which a user can navigate around an aerial view of the city.

"We're trying to create the illusion that you're just flying over the city, almost as if you were in your own personal helicopter," said Peter Birch, a product manager for Google Earth.

Google 3D Maps

Google's head of engineering for its maps product, Brian McClendon, said the company was using a fleet of airplanes owned and operated by contractors and flying exclusively for Google.

Asked about potential privacy implications, McClendon said the privacy issues were similar to all aerial imagery and that the type of 45-degree-angle pictures that the planes take have been used for a long time.

Google has used airplanes to collect aerial photos in the past, such as following the 2010 San Bruno, Calif. gas-line explosion, but the latest effort marks the first time the company will deploy the planes in a systemic manner to build a standard feature in one of its products.

Google 3D Maps

By the end of the year, Google said it expects to have 3D map coverage for metropolitan areas with a combined population of 300 million people. The first 3D cityscape will be available within weeks.

This image released by Google shows a three-dimensional view of the Cliff House in San Francisco on Google Earth. (AP)

Google has for years operated a fleet of camera-equipped cars that crisscross the globe taking panoramic pictures of streets for its popular mapping service. The cars have raised privacy concerns in some countries.

Google Launches Full-Scale Shopping in Search

Today, Google begins an experiment to change the way you shop online. When you search for a product, Google will deliver paid listings for shopping options right next to the search results. By searching for a product, you've demonstrated a possible intent to buy it, so Google has extended its search results with a department store where merchants can sell it to you.

Google Shopping

Google is not selling products the way Amazon does. Rather, it's giving merchants who use its commercial ad model the opportunity to sell to you from the Google search results page. The ads aren't simply text. They include images and descriptions and current prices, and they only show items that are in stock. Google's shopping ads come with an API that lets merchants keep their listings accurate.

Google and merchants "have shared incentives to make sure this information is accurate," says Sameer Samat, Google's VP of product management for Google Shopping. These are ads, certainly, but they're also search results, and Google has to provide the most informative and accurate results here or else shoppers will head straight to Amazon. "It's about the reliability of the data. Consumer expectations have risen over the years, and this information needs to be accurate."

So instead of a mixture of small ads along the top, text ads on the side and shopping links inside search results, a large box will present Google Shopping ads within product-related searches. Google is testing a few layouts, but basically it will either be a row of products within the organic results or in a big box on the right side.

Sponsored listings will be clearly marked as ads, but they'll also be much more attractive than ordinary search results. They'll resemble the info boxes for the recently launched Google Knowledge Graph, except that shopping results will be marked "Sponsored."

Old Google product results:

Old Google Shopping

New Google Shopping results:

New Google Shopping

Google's New Kind of "Paid Inclusion"
Google has long shown shopping results in Universal Search. "Universal" refers to organic Google results that are more than simple links to webpages, such as images, news stories, hotel rooms and flights. Those aren't ads, they're just different kinds of data than pure webpages, so Google gives them a different presentation.

But as Google has added more shopping opportunities to Universal Search, it has started to move toward paid inclusion. MarketingLand reported yesterday that this seems to violate principles Google laid out explicitly in the past. Google didn't do so-called "paid inclusion" before. Results floated to the top of search because their reputation on the Web was the best.

But with all these new Universal sections, Google has begun to sell the opportunity to be listed. It has to keep these results up-to-date and accurate, and the only way to do it is to charge the providers as ad partners. It hasn't compromised organic search, but it has created these big, attractive boxes - labeled "sponsored" for clarity - in which merchants can pay to play.

Merchants will now bid on the opportunity to be listed in Google Shopping results, and organic search results for other products will be less enticing. But this isn't a clear-cut case to point and laugh at Google's unfortunate "Don't be evil" mantra again. Google Shopping results will provide people who are searching for products with the information needed to make a purchase, and if they're just doing research, the organic search results will be there below.

If Google is going to make money off of searches for products, it's not just a matter of running text ads. Google has to make search results into a storefront. If it can pull off the presentation and convince merchants to pay and participate, Google could break people of the habit of going to sites like Amazon to shop.

The experiments start on Google.com today, and merchants can participate by setting up Product Listing Ads campaigns. There will be a transition period this summer as shopping results move away from free, Universal Search results toward paid listings. Google plans to complete the transition by this fall.

Thursday, May 17, 2012

Google Search Just Got 1,000 Times Smarter

The Google Search of the future is here. Now. Today. The long-talked-about sematic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.

Google Search
Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.

To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes.

As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”

To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.

That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.

Summaries of Good Stuff

In addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.

Google Search
Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.

Since this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.

There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.

Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarter

For now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes.

The Competition

Google’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results page

Google Search
It’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.

Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.

Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.

Monday, May 14, 2012

Google India To Conduct A Clinic For Indian Websites

The Search quality team at Google India has said that it will conduct a clinic for Indian websites. The Google India team will analyze the websites submitted to the clinic and offer constructive advice on improvements that can lead to better visibility for the website in Google's organic search results. The Site Clinic goes live today and submissions will be accepted till the 14 May 2012.

Google India To Conduct A Clinic For Indian Websites
According to a Google India blog post, to register a site for the site clinic, users will need to fill in the information requested on the form. To participate, the site must be registered on Google Webmaster Tools to ensure that the submitter is the owner of the site and Google has the owner's permission to use the site for our clinic. The website should also meet Google’s quality guidelines because the team will be using the same guidelines as criteria to select the websites for our analysis.

“We will be taking in a limited set of sites for complete analysis. Among these, a few representative ones could be chosen as examples to address broad themes and share best practices in our follow-up blog posts,” said the blog.

Saturday, May 5, 2012

What Is Google Penguin ?

Penguin is an improve version of Panda Update to the Google algorithm which was released on the 24th of April 2012, with the mission to demolish those websites which are over-optimized with webspam techniques. To bring traffic to the website, a few sites use tactics that don’t give benefits to users, as they are taking a shortcut which makes their site rank higher then its expectation. According to Google Engineer Matt Cutts.

Google Penguin update

Google Penguin update will not affect those blogs/websites which are using pure SEO as they heavily depends on their content and according to Google content is the king. This update will completely change the way of searching it will not only give better search results but also give a boost to high quality blogs/websites by ranking them high in SERP (Search Engine Results). It’s easy to discover, just search some of your popular keywords in Google and check whether your site is getting the same rank that it use to get previously if it is getting the same ranking then we you have survive the first wave. Now quickly look at your website statistics and check how much visitors is referred by Google. If you saw a major traffic drop down then compare your old stats with your current stats if so, then you are unlikely hit by a Penguin Update. But if you saw a rise in your traffic then Penguins is being cute to you so don’t worry. Saw no change? Then you are safe it has no impact on your website.

Comment Spamming – It’s time to say good bye to it:

It’s been an old trend to build backlinks by commenting on high page rank websites but as the technology is getting advance we need to elaborate our self. It is the time that we stop comment spamming this not only irritates a blog owner but now it can also affect your site ranking. Most users only post a comment for the sake of getting a BackLink they use automation commenting which are over stuffed with keywords and links which makes it simple for Google to identify this, and penalize these sites which are using such spam techniques.

Overflowed Same Keywords – Killing SEO:

Keywords are the most essential part of SEO (Search Engine Optimization) it allows users to get the relevant content with the help of search engines. But most of the users are using it as a source of getting traffic by using blackhat techniques. They use the same keywords in every line of there article which makes Google to suspect why they are repeating same keywords again and again hence they penalty them.

Duplicate Content - Another Wrong Habit:

I can’t understand why people copy others hard work, we have witnessed it million times. Copying content is considered as a crime, if we copy others posts then we will be considered as a content thief. I don’t know why people are continuing the same trend of copying, its time that we come out from the shell and instead of copying we should concentrate on building our own unique content. After the Google Penguin update, it is almost impossible to attain high rank in SERP by copying contents. So its better to concentrate on building our own unique content If we still continue to repeat copyright violation then our blog may face detention in form of getting banned from SERP (Search Engine Results)

Thursday, May 3, 2012

Discover Links Using Google Analytics New Backlink URL Report

Today the Google Analytics team announced that we will start seeing backlink URLs in their newly released Social Reports. According to the announcement post, written by Ilya Grigorik, Software Engineering Manager, Google Analytics (and PostRank Founder):

Google Analytics New Backlink URL Report
“These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content. Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports. When you know what your most linked content is, it is then also much easier to replicate the success and ensure that you are building relationships with those users who actively link to you the most.”

Where To Find The Backlink URLs Report

The Backlink information is not easy to find. First visit the pages tab on the Social reports (this link should take you directly to this report). Then click on a specific URL. Here is what you will see now:
Google Analytics Backlink

As indicated in the screenshot above, click on the Activity Stream tab above the graphs. Then you will arrive at another page that gathers all Social Data Hub conversations related to this specific page, as seen below:
Google Analytics New Backlink URL Report

If you click the Events tab shown above you will find the Backlinks information. This information appears among all other social events like +1s, Delicious bookmarks, and others. For each backlink URL you will be able to View Activity, i.e. visit the page with link, or to View Page, i.e. view the page linked.
Google Analytics New Backlink URL Report

As you will see in the reports, while this information is very useful, it is still lacking a centralized place where users can see all the linked pages aggregated. The way this information is being organized is very focused on Social Media professionals, it treats links as another event related to the post. And the reports do not allow any filtering or segmentation. If we look at the Webmaster Tools (screenshot below), the information is more focused on SEOs, showing in a glance where the links are coming from and to which pages.
Google Analytics New Backlink URL Report

Social Signals And Backlinks In The Same Bucket

This addition is interesting in that Google decided to add this information to the Social reports instead of adding it to the SEO reports. This decision makes sense from a Google Analytics perspective as this information, like all other Social information, is a factor that happens outside the website and, as such, it could be analyzed in the same way we analyze Google+ activity.

However, this information is more often used by SEOs in order to optimize pages and understand which pages are getting the most links. As discussed above, it appears that these reports are more focused on Social Media professionals rather than SEO professionals.

It is also interesting to look at this in the light of Danny Sullivan’s post discussing Social signals for Google and Bing, this decision shows how backlinks and social signals are seen as part of the same bucket.

YouTube to Offer More Than 100 Online Channels of Original Programming

The people behind the Tribeca Film Festival are getting a channel, but unlike the channel from the people behind the Sundance Film Festival, don't look for it on television.

Youtube Channels
Tribeca Enterprises, the parent of the Tribeca Film Festival, is teaming up with Maker Studios to create a channel on YouTube.com, named the Picture Show, that is to go live later this year.

The channel on YouTube, which is part of Google, will be a home for online series and short films, rather than the feature-length movies that are released by Tribeca Film in theaters and on the video-on-demand channels on cable systems.

"We believe bringing content to audiences across multiple platforms is the right strategy," said Jon Patricof,president and chief operating officer at Tribeca Enterprises. As a result, "digital platforms like YouTubeare highly important," he said.

The Picture Show was among several channels that were announced by executives of YouTube and Google at a presentation in New York on Wednesday; others include Team USA, a channel for the US Olympic Committee, and Wigs, a channel aimed at women.

The intent is for YouTube to offer more than 100 online channels of original programming; shows on some of the initial channels are being sponsored by advertisers like AT&T, General Motors, Toyota and Unilever.

The YouTube presentation completed two weeks of events, hosted by digital media companies, that were intended to help attract money from marketers that might otherwise be spent on the most popular advertising medium of them all, television.

"Because television is the largest piece of the pie, it's the one everybody's going to nibble at," said Zain Raj, chief executive at Hyper Marketing in Chicago, which owns agencies in fields like digital, direct and shopper marketing.

Television ad spending in the United States last year totaled $71.8 billion, Nielsen reported this week, up 5 per cent from 2010 and perhaps the first time the figure has topped $70 billion.

The digital media events were held under the portmanteau Digital Content NewFronts - as in a new version of the upfronts, the presentations that broadcast networks and cable channels make each spring to marketers ahead of the fall TV season. The impetus for the NewFronts was the increasing willingness of consumers to watch video online and on devices like smartphones and tablets.

Gmail Gets Translation Capability

Google announced on Tuesday that Automatic Message Translation -- a Gmail feature that translates messages from one language to another -- has graduated from Gmail Labs.

Gmail Translation
Jeff Chin, a product manager for Google Translate, wrote in a blog post on the official Gmail blog that because message translation was among the most popular labs, "we decided it was time to graduate from Gmail Labs and move into the real world."

Hyderabad: Gmail users will now be able to translate e-mails in foreign languages into the their own, with Google introducing a new feature.

Google on its official Blog has said a new 'Translate message' header will be soon introduced in Gmail.

Gmail Translation
"Over the next few days, everyone who uses Gmail will be getting the convenience of translation added to their email. The next time you receive a message in a language other than your own, just click on Translate message in the header at the top of the message," Jeff Chin, Product Manager, Google Translate, said.

The idea mooted after Google introduced automatic message translation in Gmail Labs and prompted the labs team to go for a survey in which the teams found the necessity of Gmail message translation.

"Since message translation was one of the most popular labs, we decided it was time to graduate from Gmail Labs and move into the real world. Over the next few days, everyone who uses Gmail will be getting the convenience of translation added to their email," Chin added.


The feature also automatic translation feature. Google had recently announced that it is increasing everyone's free storage in Gmail from 7.5 GB to 10 GB.

Sergey Brin "Co-Founder of Google"

Sergey Mikhaylovich Brin (Russian: Сергей Михайлович Брин; born August 21, 1973) is a Russian-born Jewish American computer scientist and industrialist who, with Larry Page, co-founded Google, the world's largest Internet company,

Sergey Brin Co-Founder

Sergey Brin
Sergey Brin co-founded Google Inc. in 1998. Today, he directs special projects. From 2001 to 2011, Sergey served as president of technology, where he shared responsibility for the company’s day-to-day operations with Larry Page and Eric Schmidt.

Sergey received a bachelor’s degree with honors in mathematics and computer science from the University of Maryland at College Park. He is currently on leave from the Ph.D. program in computer science at Stanford University, where he received his master’s degree. Sergey is a member of the National Academy of Engineering and a recipient of a National Science Foundation Graduate Fellowship.

He has published more than a dozen academic papers, including Extracting Patterns and Relations from the World Wide Web; Dynamic Data Mining: A New Architecture for Data with High Dimensionality, which he published with Larry Page; Scalable Techniques for Mining Casual Structures; Dynamic Itemset Counting and Implication Rules for Market Basket Data; and Beyond Market Baskets: Generalizing Association Rules to Correlations.


Sergey Brin
Brin emigrated to the United States from Russia at the age of six. He earned his undergraduate degree at the University of Maryland, following in his father's and grandfather's footsteps by studying mathematics, as well as computer science. After graduation, he moved to Stanford to acquire a Ph.D in computer science. There he met Larry Page, with whom he later became friends. They crammed their dormitory room with inexpensive computers and applied Brin’s data mining system to build a superior search engine. The program became popular at Stanford and they suspended their PhD studies to start up Google in a rented garage.

Early Life and Education

Sergey Brin was born in Moscow to Jewish parents, the son of Michael Brin and Eugenia Brin, both graduates of Moscow State University. His father is a mathematics professor at the University of Maryland, and his mother is a research scientist at NASA's Goddard Space Flight Center

Childhood in the Soviet Union

In 1979, when Brin was six, his family felt compelled to emigrate to the United States. In an interview with Mark Malseed, author of The Google Story, Sergey's father explains how he was "forced to abandon his dream of becoming an astronomer even before he reached college". Although an official policy of anti-Semitism didn't exist in the Soviet Union, Brin claims Communist Party heads barred Jews from upper professional ranks by denying them entry to universities; "Jews were excluded from the physics departments, in particular..." Michael Brin therefore changed his major to mathematics where he received nearly straight A's. He said, "Nobody would even consider me for graduate school because I was Jewish." The Brin family lived in a three-room, 30 square meter (350 square foot) apartment in central Moscow, which they also shared with Sergey's paternal grandmother.Sergey told Malseed, "I've known for a long time that my father wasn't able to pursue the career he wanted", but Sergey only picked up the details years later after they had settled in America. He learned how, in 1977, after his father returned from a mathematics conference in Warsaw, Poland, he announced that it was time for the family to emigrate. "We cannot stay here any more", he told his wife and mother. At the conference, he was able to "mingle freely with colleagues from the United States, France, England and Germany, and discovered that his intellectual brethren in the West were 'not monsters.'" He added, "I was the only one in the family who decided it was really important to leave...."

Sergey Brin
Sergey's mother was less willing to leave their home in Moscow, where they had spent their entire lives. Malseed writes, "For Genia, the decision ultimately came down to Sergey. While her husband admits he was thinking as much about his own future as his son's, for her, 'it was 80/20' about Sergey." They formally applied for their exit visa in September 1978, and as a result his father "was promptly fired". For related reasons, his mother also had to leave her job. For the next eight months, without any steady income, they were forced to take on temporary jobs as they waited, afraid their request would be denied as it was for many refuseniks. During this time his parents shared responsibility for looking after him and his father taught himself computer programming. In May 1979, they were granted their official exit visas and were allowed to leave the country.

At an interview in October, 2000, Brin said, "I know the hard times that my parents went through there, and am very thankful that I was brought to the States." A decade earlier, in the summer of 1990, a few weeks before his 17th birthday, his father led a group of gifted high school math students, including Sergey, on a two-week exchange program to the Soviet Union. "As Sergey recalls, the trip awakened his childhood fear of authority" and he remembers that his first "impulse on confronting Soviet oppression had been to throw pebbles at a police car." Malseed adds, "On the second day of the trip, while the group toured a sanitarium in the countryside near Moscow, Sergey took his father aside, looked him in the eye and said, 'Thank you for taking us all out of Russia.'"

Education in America

Sergey Brin
Brin attended grade school at Paint Branch Montessori School in Adelphi, Maryland, but he received further education at home; his father, a professor in the department of mathematics at the University of Maryland, nurtured his interest in mathematics and his family helped him retain his Russian-language skills. In September 1990, after having attended Eleanor Roosevelt High School in Greenbelt, Maryland, Brin enrolled in the University of Maryland, College Park to study computer science and mathematics, where he received his Bachelor of Science degree in May 1993 with honors.

Brin began his graduate study in Computer Science at Stanford University on a graduate fellowship from the National Science Foundation. In 1993, he interned at Wolfram Research, makers of Mathematica. He is on leave from his Ph.D. studies at Stanford.

Search Engine Development

Sergey Brin
During an orientation for new students at Stanford, he met Larry Page. In a recent interview for The Economist, Brin jokingly said "We're both kind of obnoxious." They seemed to disagree on most subjects. But after spending time together, they "became intellectual soul-mates and close friends". Brin's focus was on developing data mining systems while Page's was in extending "the concept of inferring the importance of a research paper from its citations in other papers." Together, the pair authored what is widely considered their seminal contribution, a paper entitled "The Anatomy of a Large-Scale Hypertextual Web Search Engine."

Combining their ideas, they "crammed their dormitory room with cheap computers" and tested their new search engine designs on the web. Their project grew quickly enough "to cause problems for Stanford's computing infrastructure." But they realized they had succeeded in creating a superior engine for searching the web and suspended their PhD studies to work more on their system.

Personal Life

Sergey Brin
In May 2007, Brin married Anne Wojcicki in The Bahamas. Wojcicki is a biotech analyst and a 1996 graduate of Yale University with a B.S. in biology. She has an active interest in health information, and together she and Brin are developing new ways to improve access to it. As part of their efforts, they have brainstormed with leading researchers about the human genome project. "Brin instinctively regards genetics as a database and computing problem. So does his wife, who co-founded the firm, 23andMe", which lets people analyze and compare their own genetic makeup (consisting of 23 pairs of chromosomes). In a recent announcement at Google’s Zeitgeist conference, he said he hoped that some day everyone would learn their genetic code in order to help doctors, patients, and researchers analyze the data and try to repair bugs.

Brin's mother, Eugenia, has been diagnosed with Parkinson's disease. In 2008, he decided to make a donation to the University of Maryland School of Medicine, where his mother is being treated. Brin used the services of 23andMe and discovered that although Parkinson's is generally not hereditary, both he and his mother possess a mutation of the LRRK2 gene that puts the likelihood of his developing Parkinson's in later years between 20 and 80%. When asked whether ignorance was not bliss in such matters, he stated that his knowledge means that he can now take measures to ward off the disease. An editorial in The Economist magazine states that "Mr Brin regards his mutation of LRRK2 as a bug in his personal code, and thus as no different from the bugs in computer code that Google’s engineers fix every day. By helping himself, he can therefore help others as well. He considers himself lucky. ... But Mr. Brin was making a much bigger point. Isn’t knowledge always good, and certainly always better than ignorance?"

Awards and Recognition

Sergey Brin
In November 2009, Forbes magazine decided Brin and Larry Page were the fifth most powerful people in the world. Earlier that same year, in February, Brin was inducted into the National Academy of Engineering, which is "among the highest professional distinctions accorded to an engineer ... [and] honors those who have made outstanding contributions to engineering research, practice...". He was selected specifically, "for leadership in development of rapid indexing and retrieval of relevant information from the World Wide Web."

In 2003, both Brin and Page received an honorary MBA from IE Business School "for embodying the entrepreneurial spirit and lending momentum to the creation of new businesses...". And in 2004, they received the Marconi Foundation Prize, the "Highest Award in Engineering", and were elected Fellows of the Marconi Foundation at Columbia University. "In announcing their selection, John Jay Iselin, the Foundation's president, congratulated the two men for their invention that has fundamentally changed the way information is retrieved today." They joined a "select cadre of 32 of the world's most influential communications technology pioneers..."

In their "Profiles" of Fellows, the National Science Foundation included a number of earlier awards:

"he has been a featured speaker at the World Economic Forum and the Technology, Entertainment and Design Conference. ... PC Magazine has praised Google [of] the Top 100 Web Sites and Search Engines (1998) and awarded Google the Technical Excellence Award, for Innovation in Web Application Development in 1999. In 2000, Google earned a Webby Award, a People's Voice Award for technical achievement, and in 2001, was awarded Outstanding Search Service, Best Image Search Engine, Best Design, Most Webmaster Friendly Search Engine, and Best Search Feature at the Search Engine Watch Awards."

According to Forbes he and Larry Page are currently tied as the 24th richest person in the world with a personal wealth of US$17.5 billion in 2010.

Other interests

Sergey Brin
Brin is working on other, more personal projects that reach beyond Google. For example, he and Page are trying to help solve the world’s energy and climate problems at Google’s philanthropic arm Google.org, which invests in the alternative energy industry to find wider sources of renewable energy. The company acknowledges that its founders want "to solve really big problems using technology."

In October 2010, for example, they invested in a major offshore wind power development to assist the East coast power grid, which may eventually become the first "offshore wind farm" in the United States. A week earlier they introduced a car that, with "artificial intelligence," can drive itself using video cameras and radar sensors. In the future, drivers of cars with similar sensors would have fewer accidents. These safer vehicles could therefore be built lighter and require less fuel consumption.

They are trying to get companies to create innovative solutions to increasing the world's energy supply. He is an investor in Tesla Motors, which has developed the Tesla Roadster, a 244-mile (393 km) range battery electric vehicle.

Brin has appeared on television shows and many documentaries, including Charlie Rose, CNBC, and CNN. In 2004, he and Larry Page were named "Persons of the Week" by ABC World News Tonight. In January 2005 he was nominated to be one of the World Economic Forum's "Young Global Leaders". He and Page are also the executive producers of the 2007 film Broken Arrows.

Sergey Brin
In June 2008, Brin invested $4.5 million in Space Adventures, the Virginia-based space tourism company. His investment will serve as a deposit for a reservation on one of Space Adventures' proposed flights in 2011. So far, Space Adventures has sent seven tourists into space.

He and Page co-own a customized Boeing 767–200 and a Dornier Alpha Jet, and pay $1.4 million a year to house them and two Gulfstream V jets owned by Google executives at Moffett Federal Airfield. The aircraft have had scientific equipment installed by NASA to allow experimental data to be collected in flight.

Brin is a member of AmBAR, a networking organization for Russian-speaking business professionals (both expatriates and immigrants) in the United States. He has made many speaking appearances.

Larry Page "CEO and co-Founder of Google"

Lawrence "Larry" Page (born March 26, 1973) is an American computer scientist and industrialist who, with Sergey Brin, is best known as the co-founder of Google. As of April 4, 2011, he is also the Chief Executive Officer of Google, as announced on January 20, 2011.As of 2011, his personal wealth is estimated to be $19.8 billion.

Larry Page
As Google’s chief executive officer, Larry is responsible for Google’s day-to-day-operations, as well as leading the company’s product development and technology strategy. He co-founded Google with Sergey Brin in 1998 while pursuing a Ph.D. at Stanford University, and was the first CEO until 2001—growing the company to more than 200 employees and profitability. From 2001 to 2011, Larry was president of products.

Larry holds a bachelor’s degree in engineering from the University of Michigan, Ann Arbor and a master’s degree in computer science from Stanford University. He is a member of the National Advisory Committee (NAC) of the University of Michigan College of Engineering, and together with co-founder Sergey Brin, Larry was honored with the Marconi Prize in 2004. He is a trustee on the board of the X PRIZE, and was elected to the National Academy of Engineering in 2004.

Early life and education

Larry Page
Page was born in East Lansing, Michigan.His father, Carl Page, earned a Ph.D. in computer science in 1965 when the field was in its infancy, and is considered a "pioneer in computer science and artificial intelligence." Both he and Page's mother were computer science professors at Michigan State University. Page is Jewish on his mother's side, and was raised without religion.

Page attended the Okemos Montessori School (now called Montessori Radmoor) in Okemos, Michigan from 1975 to 1979, and graduated from East Lansing High School in 1991.He holds a Bachelor of Science degree in computer engineering from the University of Michigan with honors and a Masters degree in computer science from Stanford University. While at the University of Michigan, "Page created an inkjet printer made of Lego bricks" (actually a line plotter), served as the president of the Eta Kappa Nu in Fall 1994, and was a member of the 1993 "Maize & Blue" University of Michigan Solar team.

During an interview, Page recalled his childhood, noting that his house "was usually a mess, with computers and Popular Science magazines all over the place." His attraction to computers started when he was six years old when he got to "play with the stuff lying around." He became the "first kid in his elementary school to turn in an assignment from a word processor." His older brother also taught him to take things apart, and before long he was taking "everything in his house apart to see how it worked." He said that "from a very early age, I also realized I wanted to invent things. So I became really interested in technology...and business . . . probably from when I was 12, I knew I was going to start a company eventually."

After enrolling for a Ph.D. program in computer science at Stanford University, Larry Page was in search of a dissertation theme and considered exploring the mathematical properties of the World Wide Web, understanding its link structure as a huge graph. His supervisor Terry Winograd encouraged him to pursue this idea, which Page later recalled as "the best advice I ever got". Page then focused on the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable information about that page (with the role of citations in academic publishing in mind).In his research project, nicknamed "BackRub", he was soon joined by Sergey Brin, a fellow Stanford Ph.D. student.

Larry Page
John Battelle, co-founder of Wired magazine, wrote of Page that he had reasoned that the "entire Web was loosely based on the premise of citation – after all, what is a link but a citation? If he could devise a method to count and qualify each backlink on the Web, as Page puts it 'the Web would become a more valuable place'." Battelle further described how Page and Brin began working together on the project:

"At the time Page conceived of BackRub, the Web comprised an estimated 10 million documents, with an untold number of links between them. The computing resources required to crawl such a beast were well beyond the usual bounds of a student project. Unaware of exactly what he was getting into, Page began building out his crawler.

Larry Page
"The idea's complexity and scale lured Brin to the job. A polymath who had jumped from project to project without settling on a thesis topic, he found the premise behind BackRub fascinating. "I talked to lots of research groups" around the school, Brin recalls, "and this was the most exciting project, both because it tackled the Web, which represents human knowledge, and because I liked Larry."

Brin and Page originally met in March 1995, during a spring orientation of new computer Ph.D. candidates. Brin, who had already been in the program for two years, was assigned to show some students, including Page, around campus, and they later became good friends.

To convert the backlink data gathered by BackRub's web crawler into a measure of importance for a given web page, Brin and Page developed the PageRank algorithm, and realized that it could be used to build a search engine far superior to existing ones. It relied on a new kind of technology that analyzed the relevance of the back links that connected one Web page to another. In August 1996, the initial version of Google was made available, still on the Stanford University Web site.

Business

In 1998, Brin and Page founded Google, Inc. Page ran Google as co-president along with Brin until 2001 when they hired Eric Schmidt as Chairman and CEO of Google. In January 2011 Google announced that Page would replace Schmidt as CEO in April the same year. Both Page and Brin earn an annual compensation of one dollar. On April 4, 2011, Page officially became the chief executive officer of Google, while Schmidt stepped down to become executive chairman.

Personal life

Larry Page
Page married Lucinda Southworth at Richard Branson's Caribbean island, Necker Island in 2007. Southworth is a research scientist and sister of actress and model Carrie Southworth. He has one child.

Other interests

Page is an active investor in alternative energy companies, such as Tesla Motors, which developed the Tesla Roadster, a 244-mile (393 km) range battery electric vehicle.He continues to be committed to renewable energy technology, and with the help of Google.org, Google's philanthropic arm, promotes the adoption of plug-in hybrid electric cars and other alternative energy investments.

Brin and Page are the executive producers of the 2007 film Broken Arrows.

Awards and recognition

Larry Page
In 2003, both Brin and Page received an honorary MBA from IE Business School "for embodying the entrepreneurial spirit and lending momentum to the creation of new businesses...."And in 2004, they received the Marconi Foundation Prize, the "Highest Award in Engineering," and were elected Fellows of the Marconi Foundation at Columbia University. "In announcing their selection, John Jay Iselin, the Foundation's president, congratulated the two men for their invention that has fundamentally changed the way information is retrieved today." They joined a "select cadre of 32 of the world's most influential communications technology pioneers...." He was elected to the National Academy of Engineering in 2004. In 2005, Brin and Page were elected Fellows of the American Academy of Arts and Sciences. In 2002 the World Economic Forum named Page a Global Leader for Tomorrow and in 2004 the X PRIZE chose Page as a trustee for their board.

Larry Page
PC Magazine has praised Google as among the Top 100 Web Sites and Search Engines (1998) and awarded Google the Technical Excellence Award, for Innovation in Web Application Development in 1999. In 2000, Google earned a Webby Award, a People's Voice Award for technical achievement, and in 2001, was awarded Outstanding Search Service, Best Image Search Engine, Best Design, Most Webmaster Friendly Search Engine, and Best Search Feature at the Search Engine Watch Awards."

In 2004, Page and Brin were named "Persons of the Week" by ABC World News Tonight. Page received an honorary doctorate from the University of Michigan in 2009 during graduation commencement ceremonies.

In 2011, he was ranked 24th on the Forbes list of the world’s billionaires and as the 11th richest person in the United States.

Tuesday, May 1, 2012

Google Penguin, Over-optimization, Googled Panda Safe

If you are looking for an SEO package that complies with the current (2012) search engine algorithms, you have finally found one. Following is not flashy sales page text, instead, it is valuable information you have to know about this SEO package. 
Matt Cutts
Our all new offering is based on extensive research on Google's algorithm changes and the safe SEO practices to avoid over optimization. According to Matt Cutts video QnA session, organic and natural SEO still has value and he has hinted how Google’s decides the reputation of a website to rank in the search engines. He says (see the video to the left) a website should have some interesting information or something interesting to talk about which is then shared widely in the social media. If a website has such activity with social media signals, Matt has confirmed that these are considered as ranking factors as well as points to gain page rank.

A solution to stay away from over optimization penalty!

Another most important factor to consider when SEOing your website is "Over Optimization". If you have read the SEO news around, you would know the importance of taking over optimization factors into consideration. While all the SEO experts are clueless on what qualifies as over optimization, our research team at SIM labs found those factors:

  • Promotion is spread over a period of one month with slow, organic and natural SEO
  • Safe use of natural and varying anchor texts so that over optimization of targeted keyword is eliminated
  • Usage of a mix of inner page urls within your website to ensure that the promotion looks natural to both search engines and users. SEO benefit would be applied to the entire website along with achieving rankings to the main targeted keywords and pages
  • As usual, usage of the most updated list of top websites for promotion. This makes sure that your website gets only quality links, which is a safe SEO investment.
Googled SEO is Panda Safe and Penguin Safe

Google panda update has been around us for quite a long period of time. We had mastered the safe SEO strategies to fulfill the panda update.Now with the recent webspam (penguin) algorithm update, we have extended our Panda SEO research and implemented more organic strategies to make sure that Google loves your website. Being Panda and Google Penguin safe:

  • Uses 100% manual process from formatting, submission to report creation. We strictly adhere to the "ZeroBOT" policy to make sure that the strategy is Penguin proof
  • Handpicked site lists. Each site we use resides on different IPs from different locations. Your website is safe as there are no sites belonging to a huge network in our list
  • Unique content used as applicable to deal with the latest Google panda update
  • There are many other factors from Google Penguin update and the latest panda algorithm, which are taken into consideration
The Strategy

1: Creating the buzz about your website

As mentioned, the initial approach is to create something interesting about your website. The natural and organic way of achieving this – Write and publish well researched content related to the target keywords. For that, you cannot think of any other services other than "Advanced article marketing" and "Press Release promotion".

Advanced article marketing

  • Write a well-researched, unique article of 450 – 500 words based on the main target keywords.
  • The article would be then prepared for publication at 24 best article directories. Now here is the real optimization part in this SEO package. All 24 articles would carry unique resources boxes with different anchor tags. We would be making use of 10-12 keywords to link back to the related urls of your website. This makes sure that over optimization focusing on a particular keyword is not done.
  • Publishing the articles will take place gradually over a month. Articles would be published in 6 spots every week for 4 weeks. This gets you 24 published articles in total.
Deliverables: 24 Published articles with varied resource box in a month with 2 links from each article

Duration: 4 Weeks

Press Release Promotion

  • Write a newsworthy press release about your company which would create an instant buzz online. The press release would be written as an official release so that there is no harm in sending it to all online news channels in a single shot
  • The press release would be distributed to top 90 Press release sites for maximum visibility
  • Guaranteed syndication by Google News ensures that a huge buzz would be created about your website.
Deliverables:

  • Login Details of each press release directory
  • Screenshots of press release distributed to 90 sites
Duration: 5 working days

2: Social Media Marketing to spread the word


Now that a buzz is created about your website, it's time to spread information in the social media and perform social media marketing. Though there are countless numbers of social media marketing strategies available today, we have handpicked the services that Google values the most. Watch another clip from the same QnA video session of Matt where he confirms that the social media signals from networks such as facebook and twitter, social bookmarking sites such as stumbleupon and reditt, blogging sites such as blogspot and considered in the search engine rankings. Now we have the interesting information about your website in the form of articles and PRs, so Google bots would identify any social media marketing done right now as a natural one.

All the following promotions would start after 7 days of initial promotion so that the initial approach is indexed by Google.

20 shared social document sharing of article

The article that we had already written would be shared in top 20 social document sharing sites. For the promotion to look natural, we would use one of our general, old authority profiles to share the documents. The shared documents would carry links back to your website as well.

Deliverables: Published links of all 20 shared articles
Duration: 5 working days

10 news bookmarking of Press Release with different title and description

Now we already have the Press release about your company live online. It’s time to get the press release shared in the social media. This is where social news bookmarking comes into play. The live press release would be bookmarked in top 10 news bookmarking sites such as Slashdot and newsvine. To get rid of duplicate bookmarks, we make use of unique titles and descriptions as well.

Deliverables: Direct links to each published news bookmark
Duration: 10 working days

40 shared social bookmarking (10/ week) with different users and different titles and descriptions

You have heard Matt himself say that signals to your website from social bookmarking sites such as Stumbleupon and dig are valuable for rankings. However, at most caution has to be taken when it comes to social bookmarking, when the over optimization penalty is lurking around. So we have formulated a unique social bookmarking strategy:

  • Write 40 different, unique titles and descriptions
  • Bookmark your website on a slow and natural pace of 10 bookmarks per week for 4 months
  • Bookmarks would be done using highly reputable unique user account that we have along with posting different titles and descriptions.
  • This makes the bookmarks look like being done by individual users.
Deliverables: Direct links to each bookmark (40 in 4 weeks) in the final report
Duration: 4 Weeks

Continuous participation in twitter, facebook and linkedin (Google Plus can be chosen instead of linkedin)

  • 20 Wall updates to your facebook fanpage in 20 days
  • 20 Tweets to your twitter profile in 20 days
  • 20 updates to your Google Plus company page in 20 days
We would write interesting updates based on extensive research. It would be made sure that the social media posts that we write would be shared like a wildfire within these networks.

Deliverables: 24 Published articles with varied resource box in a month with 2 links from each article Duration: 4 Weeks

Bronze Social Media Blogging Wheels

Now it’s time for publishing unique content in social media blogs with optimized anchor texts. With the social media wheel, you would get:

  • Completed profiles in 12 social media blogging sites
  • Keyword research to find 12 unique keywords related to your website
  • 12 Unique, well researched social media content (250-300 words) written based on the keywords
  • The unique content published in 12 blogs with a Google safe link pattern.
Deliverables:

  • Profile login information of all 12 social media blogging sites
  • 12 Published content links
Entire project duration: 30 working days