Google Deploying Camera-Equipped Airplanes Over Cities For 3D Maps

Google Inc is deploying a fleet of small, camera-equipped airplanes above several cities, the Internet search company's latest step in its ambitious and sometimes controversial plan to create a digital map of the world.

Google plans to release the first three-dimensional maps for several cities by the end of the year, the company said at a news conference at its San Francisco offices on Wednesday.

Google declined to name the cities, but it showed a demonstration of a 3D map of San Francisco, in which a user can navigate around an aerial view of the city.

"We're trying to create the illusion that you're just flying over the city, almost as if you were in your own personal helicopter," said Peter Birch, a product manager for Google Earth.

Google's head of engineering for its maps product, Brian McClendon, said the company was using a fleet of airplanes owned and operated by contractors and flying exclusively for Google.

Asked about potential privacy implications, McClendon said the privacy issues were similar to all aerial imagery and that the type of 45-degree-angle pictures that the planes take have been used for a long time.

Google has used airplanes to collect aerial photos in the past, such as following the 2010 San Bruno, Calif. gas-line explosion, but the latest effort marks the first time the company will deploy the planes in a systemic manner to build a standard feature in one of its products.

By the end of the year, Google said it expects to have 3D map coverage for metropolitan areas with a combined population of 300 million people. The first 3D cityscape will be available within weeks.

This image released by Google shows a three-dimensional view of the Cliff House in San Francisco on Google Earth. (AP)

Google has for years operated a fleet of camera-equipped cars that crisscross the globe taking panoramic pictures of streets for its popular mapping service. The cars have raised privacy concerns in some countries.

Read More

Google Launches Full-Scale Shopping in Search

Today, Google begins an experiment to change the way you shop online. When you search for a product, Google will deliver paid listings for shopping options right next to the search results. By searching for a product, you've demonstrated a possible intent to buy it, so Google has extended its search results with a department store where merchants can sell it to you.

Google is not selling products the way Amazon does. Rather, it's giving merchants who use its commercial ad model the opportunity to sell to you from the Google search results page. The ads aren't simply text. They include images and descriptions and current prices, and they only show items that are in stock. Google's shopping ads come with an API that lets merchants keep their listings accurate.

Google and merchants "have shared incentives to make sure this information is accurate," says Sameer Samat, Google's VP of product management for Google Shopping. These are ads, certainly, but they're also search results, and Google has to provide the most informative and accurate results here or else shoppers will head straight to Amazon. "It's about the reliability of the data. Consumer expectations have risen over the years, and this information needs to be accurate."

So instead of a mixture of small ads along the top, text ads on the side and shopping links inside search results, a large box will present Google Shopping ads within product-related searches. Google is testing a few layouts, but basically it will either be a row of products within the organic results or in a big box on the right side.

Sponsored listings will be clearly marked as ads, but they'll also be much more attractive than ordinary search results. They'll resemble the info boxes for the recently launched Google Knowledge Graph, except that shopping results will be marked "Sponsored."

Old Google product results:

New Google Shopping results:

Google's New Kind of "Paid Inclusion"

Google has long shown shopping results in Universal Search. "Universal" refers to organic Google results that are more than simple links to webpages, such as images, news stories, hotel rooms and flights. Those aren't ads, they're just different kinds of data than pure webpages, so Google gives them a different presentation.

But as Google has added more shopping opportunities to Universal Search, it has started to move toward paid inclusion. MarketingLand reported yesterday that this seems to violate principles Google laid out explicitly in the past. Google didn't do so-called "paid inclusion" before. Results floated to the top of search because their reputation on the Web was the best.

But with all these new Universal sections, Google has begun to sell the opportunity to be listed. It has to keep these results up-to-date and accurate, and the only way to do it is to charge the providers as ad partners. It hasn't compromised organic search, but it has created these big, attractive boxes - labeled "sponsored" for clarity - in which merchants can pay to play.

Merchants will now bid on the opportunity to be listed in Google Shopping results, and organic search results for other products will be less enticing. But this isn't a clear-cut case to point and laugh at Google's unfortunate "Don't be evil" mantra again. Google Shopping results will provide people who are searching for products with the information needed to make a purchase, and if they're just doing research, the organic search results will be there below.

If Google is going to make money off of searches for products, it's not just a matter of running text ads. Google has to make search results into a storefront. If it can pull off the presentation and convince merchants to pay and participate, Google could break people of the habit of going to sites like Amazon to shop.

The experiments start on Google.com today, and merchants can participate by setting up Product Listing Ads campaigns. There will be a transition period this summer as shopping results move away from free, Universal Search results toward paid listings. Google plans to complete the transition by this fall.

Read More

Google India To Conduct A Clinic For Indian Websites

The Search quality team at Google India has said that it will conduct a clinic for Indian websites. The Google India team will analyze the websites submitted to the clinic and offer constructive advice on improvements that can lead to better visibility for the website in Google's organic search results. The Site Clinic goes live today and submissions will be accepted till the 14 May 2012.

According to a Google India blog post, to register a site for the site clinic, users will need to fill in the information requested on the form. To participate, the site must be registered on Google Webmaster Tools to ensure that the submitter is the owner of the site and Google has the owner's permission to use the site for our clinic. The website should also meet Google’s quality guidelines because the team will be using the same guidelines as criteria to select the websites for our analysis.

“We will be taking in a limited set of sites for complete analysis. Among these, a few representative ones could be chosen as examples to address broad themes and share best practices in our follow-up blog posts,” said the blog.

Read More