Tuesday, May 1, 2012

Google Penguin, Over-optimization, Googled Panda Safe

If you are looking for an SEO package that complies with the current (2012) search engine algorithms, you have finally found one. Following is not flashy sales page text, instead, it is valuable information you have to know about this SEO package. 
Matt Cutts
Our all new offering is based on extensive research on Google's algorithm changes and the safe SEO practices to avoid over optimization. According to Matt Cutts video QnA session, organic and natural SEO still has value and he has hinted how Google’s decides the reputation of a website to rank in the search engines. He says (see the video to the left) a website should have some interesting information or something interesting to talk about which is then shared widely in the social media. If a website has such activity with social media signals, Matt has confirmed that these are considered as ranking factors as well as points to gain page rank.

A solution to stay away from over optimization penalty!

Another most important factor to consider when SEOing your website is "Over Optimization". If you have read the SEO news around, you would know the importance of taking over optimization factors into consideration. While all the SEO experts are clueless on what qualifies as over optimization, our research team at SIM labs found those factors:

  • Promotion is spread over a period of one month with slow, organic and natural SEO
  • Safe use of natural and varying anchor texts so that over optimization of targeted keyword is eliminated
  • Usage of a mix of inner page urls within your website to ensure that the promotion looks natural to both search engines and users. SEO benefit would be applied to the entire website along with achieving rankings to the main targeted keywords and pages
  • As usual, usage of the most updated list of top websites for promotion. This makes sure that your website gets only quality links, which is a safe SEO investment.
Googled SEO is Panda Safe and Penguin Safe

Google panda update has been around us for quite a long period of time. We had mastered the safe SEO strategies to fulfill the panda update.Now with the recent webspam (penguin) algorithm update, we have extended our Panda SEO research and implemented more organic strategies to make sure that Google loves your website. Being Panda and Google Penguin safe:

  • Uses 100% manual process from formatting, submission to report creation. We strictly adhere to the "ZeroBOT" policy to make sure that the strategy is Penguin proof
  • Handpicked site lists. Each site we use resides on different IPs from different locations. Your website is safe as there are no sites belonging to a huge network in our list
  • Unique content used as applicable to deal with the latest Google panda update
  • There are many other factors from Google Penguin update and the latest panda algorithm, which are taken into consideration
The Strategy

1: Creating the buzz about your website

As mentioned, the initial approach is to create something interesting about your website. The natural and organic way of achieving this – Write and publish well researched content related to the target keywords. For that, you cannot think of any other services other than "Advanced article marketing" and "Press Release promotion".

Advanced article marketing

  • Write a well-researched, unique article of 450 – 500 words based on the main target keywords.
  • The article would be then prepared for publication at 24 best article directories. Now here is the real optimization part in this SEO package. All 24 articles would carry unique resources boxes with different anchor tags. We would be making use of 10-12 keywords to link back to the related urls of your website. This makes sure that over optimization focusing on a particular keyword is not done.
  • Publishing the articles will take place gradually over a month. Articles would be published in 6 spots every week for 4 weeks. This gets you 24 published articles in total.
Deliverables: 24 Published articles with varied resource box in a month with 2 links from each article

Duration: 4 Weeks

Press Release Promotion

  • Write a newsworthy press release about your company which would create an instant buzz online. The press release would be written as an official release so that there is no harm in sending it to all online news channels in a single shot
  • The press release would be distributed to top 90 Press release sites for maximum visibility
  • Guaranteed syndication by Google News ensures that a huge buzz would be created about your website.
Deliverables:

  • Login Details of each press release directory
  • Screenshots of press release distributed to 90 sites
Duration: 5 working days

2: Social Media Marketing to spread the word


Now that a buzz is created about your website, it's time to spread information in the social media and perform social media marketing. Though there are countless numbers of social media marketing strategies available today, we have handpicked the services that Google values the most. Watch another clip from the same QnA video session of Matt where he confirms that the social media signals from networks such as facebook and twitter, social bookmarking sites such as stumbleupon and reditt, blogging sites such as blogspot and considered in the search engine rankings. Now we have the interesting information about your website in the form of articles and PRs, so Google bots would identify any social media marketing done right now as a natural one.

All the following promotions would start after 7 days of initial promotion so that the initial approach is indexed by Google.

20 shared social document sharing of article

The article that we had already written would be shared in top 20 social document sharing sites. For the promotion to look natural, we would use one of our general, old authority profiles to share the documents. The shared documents would carry links back to your website as well.

Deliverables: Published links of all 20 shared articles
Duration: 5 working days

10 news bookmarking of Press Release with different title and description

Now we already have the Press release about your company live online. It’s time to get the press release shared in the social media. This is where social news bookmarking comes into play. The live press release would be bookmarked in top 10 news bookmarking sites such as Slashdot and newsvine. To get rid of duplicate bookmarks, we make use of unique titles and descriptions as well.

Deliverables: Direct links to each published news bookmark
Duration: 10 working days

40 shared social bookmarking (10/ week) with different users and different titles and descriptions

You have heard Matt himself say that signals to your website from social bookmarking sites such as Stumbleupon and dig are valuable for rankings. However, at most caution has to be taken when it comes to social bookmarking, when the over optimization penalty is lurking around. So we have formulated a unique social bookmarking strategy:

  • Write 40 different, unique titles and descriptions
  • Bookmark your website on a slow and natural pace of 10 bookmarks per week for 4 months
  • Bookmarks would be done using highly reputable unique user account that we have along with posting different titles and descriptions.
  • This makes the bookmarks look like being done by individual users.
Deliverables: Direct links to each bookmark (40 in 4 weeks) in the final report
Duration: 4 Weeks

Continuous participation in twitter, facebook and linkedin (Google Plus can be chosen instead of linkedin)

  • 20 Wall updates to your facebook fanpage in 20 days
  • 20 Tweets to your twitter profile in 20 days
  • 20 updates to your Google Plus company page in 20 days
We would write interesting updates based on extensive research. It would be made sure that the social media posts that we write would be shared like a wildfire within these networks.

Deliverables: 24 Published articles with varied resource box in a month with 2 links from each article Duration: 4 Weeks

Bronze Social Media Blogging Wheels

Now it’s time for publishing unique content in social media blogs with optimized anchor texts. With the social media wheel, you would get:

  • Completed profiles in 12 social media blogging sites
  • Keyword research to find 12 unique keywords related to your website
  • 12 Unique, well researched social media content (250-300 words) written based on the keywords
  • The unique content published in 12 blogs with a Google safe link pattern.
Deliverables:

  • Profile login information of all 12 social media blogging sites
  • 12 Published content links
Entire project duration: 30 working days