Lots Of people naturally thinks that the secret to high search engine rankings starts with backlinks. If you have thought that then I’m sorry tohave to tell you this, but you are wrong.
The starting block to high search engine rankings starts with having a site that is very well optimized for the search engines.
The Basics Of On Page SEO -
I’ve read a number of times on the Internet after the latest Google algorithm change that on page search engine optimisation has become even more important than it was before.
Let’s look at two examples here. Say for example you have a poorly optimized website but do an aggressive link building campaign. And let’s look at a site that is well optimised to the search engines and does a moderately building campaign.
Which site do you think will have the best results?
A few years ago I probably would have said the first site. However, I have learnt since then that no matter how aggressive your link building campaign is, if your site and your individual posts and pages are poorly optimized you will not get the greatest benefit from your backlinking campaigns. Not only that, but a competitor who knows what he is doing with on page optimisation can actually outrank you with much fewer backlinks.
That’s why it’s absolutely essential that you get your on page optimization spot on. Otherwise, you will be wasting a lot of time and money in the backlinking that you do.
- The main keyword that you are wanting to rank for must be in your title.
- Make sure the main keyword you are trying to rank for it in your header tags, including H1, H2, and H3.
- Images are very important as far as search engine optimisation goes. I would recommend that you name your images relevant to the keywords that you are trying to rank for, however, ensuring that you are not spamming with keywords. Make sure that all your images have alt text for the main keyword that you are trying to rank for. Let’s say, for example,you are trying to rank for SEO Classes. You could name one image cheap SEO Classes, you could name another image best Best SEO Classes, you couldname another image Easy SEO Classes; and have similar alt text for each image.
- Make sure you have your main keyword appearing at the very start of the page content and also in the last sentence of the page..
- Keep your keyword density low. Generally speaking, between 3 and 5 % is the ideal.
- Do not have any outgoing links on your sites that are irrelevant. Let’ s say your blog is about Tech. Do not have external links going out to Weight loss Site.
- Make sure all external links on your blog are no follow.
- Make sure that every post or page on your blog links out to another piece of content on your blog with the main keyword that you’re trying to rank for on that post. For example, let’s say that your post is about quilts.What you need to do is link to an internal piece of content on your blog with the anchor text quilts.
- Make sure that every post or page on your site links out to an authority site with the main keyword that you are trying to rank for. Using the quilt example above, you would have a look at sites like Wikipedia etc and link back to that site withthe keyword quilts. For best results you can create the link so that it does not look clickable on your page, but it will still carry weight. Here is what it will look like: Blogging.
- Make sure that there is at least one image on every post.
- Make sure that you bold, underline and italicise the main keyword thatyou are trying to rank for in that post or page at least once.
- In days gone by keyword stuffing was common and people could get high rankings just by having the main keyword appear many times in a post or page. However, that is no longer the case. LSI is very important in the eyes of Google and Google wants to see LSI on every post or page that you create. For example, LSI phrases would be SEO training, SEO training For you, SEO training Classes , etc. If you can’t think of LSI keywords try using the google keyword tool or Google wonder wheel feature.
- Make sure that the content that is on your site is at least 500 words inlength for optimal results.
- Make sure that if you have categories on your site that the categories contain your main keyword that you are trying to rank for. For example, let’s say your blog is about photo Tech. For best results your categories should contain Tech Reviews such as cheap Tech Gadget , expensive Techs, etc.
- Google looks closely at the bounce rate which shows how long visitors stay at your website. It is very important for this reason that your content keeps your visitors as long as possible on your site. For this reason you may want to include videos or video on your home page because these are generally longer to view and will improve your bounce rate performance
- Make sure to follow good linking practices as far as linking to internal posts on your log. There are a number of free plug-ins that can help you with inter linking your content
- Strive to add fresh content to your site frequently. The more often you update your site, the more often Google and the other search engines will visit it and index it.
